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Enhancing the Credibility of Your Website

Your website is your company’s online presence and identity. Hence it should look credible and trustworthy, and provide relevant content to visitors. Willco Web Design offers the best in web design for Warwickshire and in this article we provide useful guidelines that can help you create a convincing website for your business.

Tips to Build a Credible Website

Accuracy

Accuracy is an important factor for a website. The content on the site should have links to references and sources from which it was created. This tells visitors that you have utmost confidence in the material that is featured on the site. Even if visitors don’t actually click on the links to read the original source, the fact that you have provided the links vouches for the accuracy of the featured content.

Authenticity

In any industry, there are numerous fly-by-night operators that are involved in shady deals to make a quick buck. To distinguish your firm from such fraudulent companies, you should build a credible website that clearly lists the address and other contact details of your business. This will make visitors believe your firm is authentic and credible, and not a fraudulent one.

Highlight Your Expertise

The website should showcase your company’s proficiency, expertise and services. Provide convincing information about your team members and their strengths. Do not provide links to sites that do not seem credible as it would diminish your website’s integrity.

Build Trust

To win over potential customers, your website should feature a list of your trusting clients. Try to obtain some laudatory comments from your clients and put them up on your site to convince visitors that your business is trustworthy.

Easy Accessibility

To improve the accessibility of your business to potential customers you should provide contact information like phone number, email ids and physical address on your website. When visitors get to know that your firm can be contacted directly for information and details, it automatically boosts your company’s credibility and trustworthiness.

Be Professional

The visual design of your website goes a long way in convincing visitors as most people go by their first impressions while evaluating a site. So the onus is on you to ensure your website looks extremely professional. You can achieve this by paying close attention to the images, layout, accuracy of featured content and other material that you put up on the site.

Be User-Friendly

The website should offer useful information about your products or services. It should be easily navigable and the visitor should be able to effortlessly access the content they are looking for.

Update Your Site Regularly

A website that features dated content is a big turn-off. So make sure to regularly update the content on your site to raise your credibility as visitors are likely to be impressed by a site that hosts the latest material.

Avoid Garish Advertising

Your website should not feature too much promotional content or advertisements. Visitors are likely to be annoyed by flash ads. If you display sponsored text, ensure the actual content is easily distinguishable.

Eliminate Silly Errors

Regularly review your website and correct errors like broken links and typographic mistakes as these irritate visitors and are likely to lessen the credibility of the site.

You need to practise diligence and concentrated effort to ensure your website is credible and convincing to visitors. Willco Web Design offers high quality web design for Warwickshire and you can trust us to build world class websites to help boost your company’s credibility and standing among current and potential customers.

 


Published on: 29th December 2013