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Who’s the Boss, Content or Design?

The adage “Content is king” does not apply wholly to websites. Content is not the single deciding factor that makes or breaks a website. Design and presentation are equally important for a good website. You can say that while content is the soul, presentation can be called the body of a website. Willco Web Design offers the most appropriate web design for Warwickshire and in this article we reveal the importance of both content and design in the creation of successful websites.

No Single Parameter

There is no single parameter that can be pointed out as being the most important while designing a website. Both presentation and content play important roles. Web designing requires innovation, creativity and diligence. Good content without attractive presentation and vice versa are both useless.

What Appeals, Sells

In your opinion, what makes a website attractive? Is it good content that you remember reading on a site? Readers tend to go back to websites that offer useful and relevant information. For this reason, it is important to offer lucid, competent and appealing content on your website. You should ensure to update your website regularly to continue attracting regular visitors. At Willco Web Design, we offer top rate web design for Warwickshire and create the most appealing websites for you at very affordable rates.

The Content Chronicle

The content on your website should provide clear and concise information about your products or services. Never compromise on your content. Ensure it is lucid and brief because netizens usually do not read the entire article but only a few lines or paragraphs. So present the content in an attractive format and ensure readers get the gist of the relevant details.

As mentioned earlier, regular updating is important to keep the content attractive and fresh. Good content can boost the ranking of your website on search engines. But mere content is not enough. Appealing presentation is equally important.

Embellish Your Presence

Design and presentation are important to adorn your content. They can be called the garnishing on your website similar to Italian salads whose glossy garnishing compels you to consume those veggies. A presentable and attractive website is sure to get repeat visitors. Eye-catching websites can get good traffic initially and if the content also is fresh and appealing then the visitors are sure to return to the site time and again.

Good design and presentation involve using graphics and applets. But make sure you utilise them moderately and do not overload the site with them. Heavy graphics can slow down the loading time of your website, thereby turning off visitors. Use graphics with sober colours to make them appealing. You should use small images and graphics as these take less time to load. Your website should open quickly and be easy to navigate. Make the site user-friendly to enhance its appeal and utility.

In conclusion, it is obvious that there should be a good balance between both content and presentation to make your website successful. Attractive design with good quality content will definitely help your site consistently get good traffic.


Published on: 10th November 2013